Reputation strategy and analytics in a hyper-connected world
- Författare
- Chris Foster
- (Chris Foster., Machine generated contents note: Acknowledgments Introduction Chapter 1: Welcome to the Networked Ecosystem Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters Chapter 3: The Digital Media Revolution Creates Completely New Business Models Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy Chapter 5: Reputation and Your Brand's DNA Chapter 6: The Economics of Reputation Chapter 7: Cocreation Is Essential for Aligning Brands and Customers Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis Chapter 9: Reputational Partnering Chapter 10: The Reputation Culture Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership Chapter 12: The Future of Reputation Recommended Reading About the Book Meet Our Experts About the Author Index.)
- Genre
- Ej skönlitteratur
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| Wiley | 2016 | New Jersey, Hoboken, New Jersey | xvii, 131 pages illustrations | 978-1-119-05249-4 |